Illuminated display



Aug- 22, 1933 R. N. HENDERSON 1,923,309

ILLUMINATED DISPLAY LLL 4 illllllHIIIIIIIIIIIIIII .illmllmgimgemgull llmllmlvnlnnlnmluu f imnmlmlswumm #Hmmmrlmulnmnlmlnmllmm Filed Nov. 30,1932 2 Sheets-Sheet l Aug. 22, 1933. R. N. HENDERSON ILLUMINATED DISPLAYFiled Nov. 50, 1932 Sheets-Sheet 2 lNVEN'zDR ATTORNEY ADVEKT/JEME/VT ,3BY W' WITNESS:

Patented Aug. 22, 1933 1,923,309 ILLUlVIINATED DSPLAY Ralph N.Henderson, Terre Haute, Ind.

Application November 30, 1932 Serial No. 645,056

3 Claims.

This invention relates to illuminated displays and has for the primaryobject, the provision of a rack or stand for supporting a plurality or"groupedelements bearing labels of goods or merchandise, certain ones ofwhich may be intermittently illuminated to attract attention to thedevice and provide a display which will be pleasing and attractive tothe observer.

With these and other objects in view this invention consists in certainnovel features of construction, combination ancl arrangement of parts tobe hereinafter fully described and claimed.

For a complete understanding of my invention, reference is to be had tothe following description and accompanying drawings, in which Figure 1is a front elevation illustrating anilluminated display constructed inaccordance with my invention.

Figure 2 is a side elevation partly in section illustrating the same. Y

Figure 3 is a fragmentary vertical sectional view illustrating one ofthe label supporting elements and the illuminating means therefor.

Figure 4 is a sectional 'View taken on the line 4 4V of Figure 3.

Figure 5 is a perspective view illustrating one of the label supportingelements.

Figure 6 Vis a rear elevationrillustrating the stand or support partlybroken away to show the electrical illuminating means. y

Figure '7` is a front elevation illustrating a modied form of invention.Y

Figure 8 is a side elevation illustrating the same.

Referring in detail to the drawings, the numeral 1 indicates asubstantially triangular shaped casing, the bottom wall thereofextending beyond the front wall 2Vfor the purpose of providing to thecasing a comparatively large size base 3 so that the casing willmaintain an upright position when positioned on a support. A pluralityof label supporting elements 4 are stacked or arranged on the base 3 infront of the casing in pyramidal formation and each element isdetachably secured to the front wall 2 of the casing by a fastener 5.The elements 4 are shaped to represent containers or cans employed forthe shipment and sale of food products and similar merchandise. Eachelement 4 is surrounded byV a label advertising a particular line ofgoods and certain of said elements have portions of the side walls cutaway to form openings 6 and 7.` The openings 7 are arranged next to thefront Ywall of the casing to permit electric lamps 8 to extend into theapertured elements V4,

the electric lamps being carried by electrical xtures 9 secured to thefront wall of the casing. The other openings 6 are closed by atransparent material 10 arranged in rear of the respective labels sothat when the respective lamps are illuminated the light rays thereofwill indirectly illuminate the labels rendering them attractive and moreeasily read by an observer.

The rear wall of the casing 1 is of translucent material and may haveprinted or otherwise applied thereon certain advertisements. The xtures9 are arranged in an electric circuit and another electric circuit isprovided for electric lamps 12' arranged within the casing for thepurpose of illuminating the advertisement on the rear panel of thecasing. The circuitsare connected to circuit makers and breakers 11which are electrically connected, as shown at 11, to a common electricaloutput 12, the latter receiving electricity from any suitable source.

Referring to my modiiied form of invention the casing 13 has its frontwall arranged in stepped l formation with rows of elements 4 positionedthereon and it is preferable that the elements decrease in size by rowsfor the purpose of indicating on display the different lsizedcontainersin which a certain food product or the like may be obtained.VThe steps of the casing 13 Vary in size in accordance with the rows ofthe elements as shown in Figure 8.

The transparent material 10 employed in certain of the elements 4 may beof any desired character and the openings 6 are of such a size so as toilluminate certain portions of labels and such portions of the labelswhich are the most attractive and giving the greatest information to acertain product.

While I have shown and described the preferred embodiment of myinvention, it will be understood that minor changes in construction,combination and arrangement of parts may be made without departing fromthe spirit and scope of my invention, as claimed.

Having described the invention, I claim:

i.. An illuminated display comprising a stand, a plurality or" labelbearing elements in rows and carried by one wall of the stand, theopposite wall of said stand being of translucent material and beang anadvertisement, illuminating means carried by said stand for illuminatingthe interior thereorn and some of said elements.

2. A display device comprising a substantially triangular shaped casing,a plurality o-label bearing elements removably secured upon one bearingelements of hollow formation secured to a wall of the stand in rows withsaid rows arranged one above the other, each of said elementsrepresenting a container and provided with openings and one openingclosed by a label on the container, and the other opening receiving theilluminating means on the stand.

RALPH N. HENDERSON.

